What are your Thoughts and Concerns about Product Diversion In our Industry.

The age old question" who do you think is the cause of product diversion"?
The next question would be "do you use and support brands that are currently diverted"?
If so why?
Do you even care about retailing products in the salon?

Tags: diversion., products

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Replies to This Discussion

Permalink Reply by George Caroll on September 29, 2009 at 8:21pm: There are several ways to fight diversion. One inexpensive way is to create your own salon product line through a “private label company”. There are many high quality private label company that would be happy to help you through the process. Aware and Liquid Tec are two well know companies here in California. This way you’ll never see your "exclusive salon brand" in retail outlet or salon around the corner ... at any price!

Another option is to retail high quality salon products from small boutique companies. I've been selling my Hair Research Salon Products direct to salon across America for 30 years with an exclusive distribution program. No two salons with 50 miles can carry them. Now that’s protection you won't get from many well know established salon brands.

Many popular salon only brands are doing their best to stop diversion. One salon only brand that has been spend time and a great deal of expense to stop diversion for many years is Paul Mitchell . For the last two and a half years PM as lowered it's diversion by 50%. And they did it the hard way. Every PM employee in the field, and there are a lot, is required to purchase (each month) $500.00 worth of products they find in any retail outlet. All PM products are decoded (something they have done for years) making it easy to find the “distributor who received them originally”. Those Distributors are then required to pay $150.00 for each bottle found with their code. This has made the PM salon only products unavailable in many of the leading retailers as they will not buy products that aren't available on a regular basis. Unfortunately far too many popular salon only brands are simply turning a blind eye. If you must use and retail a highly advertised salon brand go for those that work for you.; ▶ Reply to This

Permalink Reply by chris Sulimay on September 30, 2009 at 7:57pm: The truth is that part of the responsibility is on us the stylist. You see it is our job to stand by and educate our guest's in the salon on what, why, and how we are using our professional products. If we where consistently recommending diversion would be a non issue. It is unfortunate that 80 percent of stylist's would rather blame diversion on others and not take more PERSONAL RESPONSIBILITY!!

Try this,, for the next 30 days offer every client that you see at least 3 products for home maintenance of there new look. (and see what happens to your retail income) We need to stop blaming and start changing!!

Chris Sulimay
National Redken busniess expert
Salon owner, but most of all Hairdresser!! (just like YOU); ▶ Reply to This

Permalink Reply by Lisa Magee on November 19, 2009 at 5:26pm: Excellent post.
We need to step up and take back our own industry. I am a professional and here are mt recommendations.; ▶ Reply to This

Permalink Reply by Sidlab Haircouture on October 2, 2009 at 3:49pm: At Sidlab Haircouture we distribute product directly to salons and hair dressers. We believe quality control and shipping directly to be one of the safest methods to ensure our quality product is sold throughout the proper channels.

http://www.sidlabhair.com; ▶ Reply to This

Permalink Reply by Phil Stone on November 24, 2009 at 2:17pm: Let me ask you this: DO you think one grocery store is going to get pissed at another grocery store because they carry the same box of cereal? We are the ONLY industry that complains when someone else sells our retail items. I know a lot of you have salons around the salon in which you work. Do you bitch at them because they carry the same line you do??? Do you piss and moan at your sales rep for selling the salon down the street the same bottles of REDKEN shampoo that you carry????
The bottom line is this: You have the product, you have the client, it is your duty to sell that client that particular product. If you dont, someone else will.
Hair products are a comodity, just like toilet paper. Our particular toilet paper just so happens to be a little better than the other persons'. If you can't sell it, that is your problem, not the industry's, not so called mysterious "greedy" people. Shit, L'Oreal owns half of the manufacturers out there, Proctor and Gamble own the other half. Let's get pissed at L'Oreal for making "at-home" coloring kits for anyone and their brother.
Let's get pissed at TIGI and Paul Mitchell for making freakin pet products that are sold in pet stores nation wide.
At the end of the day, think about how many salons your client passes on the way to yours. They are closer, but that client chose yours. It should be easy as hell to put a product in their hand and sell it to them, because they had ample opportunities to stop at some other salon on the way.; ▶ Reply to This